"Where The Girl On The Go Has No Limitations."

Our Brand.

90210 Boutique was created in conjunction with 90210 Hair Salon Boutique in June of 2015. Over time they have expanded their brand to cater to all women, of all backgrounds, ethnicities, shapes and sizes. They provide all of their customers with quality and on-trend pieces, at an affordable price. They receive shipments daily and hope that with every piece that they offer, our 90210 babes know that the sky is the limit. 

Our Story. 

In June 2015, Fallon Parker and Kayla Johnson decided to join forces and become the first black owned joint boutique and hair salon in Mobile, Al. They wanted to created a space where women of all ages and ethnicities could enhance their beauty and look and feel good while doing so. While the journey for this pair of entrepreneurs has not always been easy. They have a true commitment to the beauty and fashion industry and it does not look like they will be slowing down anytime soon. 

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Meet the Owner.

Fallon Parker is no stranger to entrepreneurship and most definitely isn't a stranger to the fashion industry. Ten years ago, Fallon took a leap of faith and opened up one of the first black owned businesses that catered to the young and vibrant women of Mobile, AL. Even though Fallon has never been afraid to tackle anything alone, she saw the importance of collaborating with  women who were just as like minded as she was and joined forces with Kayla Johnson in 2015. From this business venture, Fallon has been able to develop and grow with the 90210 brand and has become a household name among her peers in the boutique industry. Fallon has used her own fashion sense, humble spirit, and determination to turn her dream into a reality. Even as a wife, mom, friend, and business owner Fallon wants every woman to know that the sky is the limit and to always look good while reaching for the stars.